Out of the Box Marketing Strategies For Small Businesses

According to Aaron Petras, if you’re starting a small business and aren’t sure how to market it, try some of these ideas. Social media, in particular, can be a powerful marketing tool for small businesses. In the U.S., an average adult spends 34 minutes per day on Facebook. Try leveraging hyper-local social networking sites such as Nextdoor, which will help you connect with hundreds of local homeowners who need field services. You can also leverage the connections you already have, such as friends and family members, through your personal profiles on social networks like LinkedIn and Facebook.

If you know your niche, write an eBook to position yourself as an expert in your field and get in front of people who want to buy. You can even self-publish an eBook with minimal cost. Be sure to address a problem that customers face and mention your business at the end. Using these strategies will help you connect with your customers and provide them with an effective solution. By following these ideas, you will be well on your way to growing your business!

Taking your brand to the community is another of the best marketing ideas for small businesses. Giving back to the community is an effective way to make friends and promote your products. You can also host events or classes in your area that target new customers and educate them. If your business offers free samples or provides discounts, this will be an excellent way to generate new customers. Donating your time and goods to community events can help you advertise your business and attract new ones.

Aaron Petras pointed out that, social media is a great way to build a customer base. If you’re a small business, you should have a Facebook page and a Twitter account. Facebook is a great platform to interact with people, and Instagram is great for photos and videos of your products. You can also use LinkedIn to source talent for your business. If you’re a B2B business, you can use this site to get a hold of potential customers.

Creating videos is another excellent marketing strategy for small businesses. You can record yourself explaining topics relevant to your business or answer questions in comments. You can even shoot a video on your smartphone and upload it to YouTube. YouTube videos are a cheap and effective way to spread the word about your business. You can even create a YouTube channel for your business to showcase your videos. Make sure to use SEO tips to get the most out of this marketing idea.

Flyer drops are another way to get your name out there. Try dropping a few flyers around town or in your neighborhood to test the waters. Use clever designs on the business cards and incorporate your products into the designs. You could also try chalk art on pavements, but check local laws first. Or, you can set up a poster outside your front door for people to see. You never know how viral this idea can be.

Your customers’ email addresses are your best bet. By collecting these addresses, you can establish a personal and direct line of communication. It only takes a few simple steps, like adding the location and photos of your products. And be sure to respond to customer reviews. The next best customer may be your last. Create a customer appreciation program to reward repeat business and encourage existing customers to continue using your service. It is free, easy, and inexpensive, so it’s definitely worth a try.

In addition to Aaron Petras, a free expo or conference is another inexpensive and effective marketing idea for small businesses. This is great for brand recognition and may even generate media attention. Make sure to include free food and giveaways, too. Joining a chamber of commerce is a good idea too, as it will put your name in front of a large number of people. There are also speakers you can invite to speak at your business event, which may give you a good platform for speaking at industry events and generating new business.

Another cost-effective marketing idea for small businesses is to create a blog. Blogs allow you to share your business’s story with your customers and attract new ones. Fundera’s blog has thousands of articles and is a hub for growth-minded small business owners. YouTube is the second-most popular search engine in the U.S., making it a great place to share your videos. Then, you’ll be on your way to creating your own viral marketing campaign.